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Dimensions of Advertising Theory and Practice in Africa

Rotimi Williams Olatunji and Beatrice A. Laninhun (Eds.)

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Dimensions of Advertising Theory and Practice in Africa
Rotimi Williams Olatunji and Beatrice A. Laninhun (Eds.)

Dimensions of Advertising Theory and Practice in Africa brings together cutting-edge research by leading African communication and media theorists to provide students of African advertising with a broad but detailed survey of the history and present state of the art in Africa.

For teachers and researchers, the book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising by street criers, wall paintings and even olfactory appeals to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones and social media, Dimensions of Advertising Theory and Practice is a comprehensive survey both of Africa’s contributions to the globalized advertising industry and of the industry’s profound affect on African economies and cultures.

978-2-35926-018-2

Price: $35 • £25 • €30 • CFA15000

Release Date: April 2013

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La dette odieuse de l’Afrique

Léonce Ndikumana & James K. Boyce

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La dette odieuse de l’Afrique
Léonce Ndikumana & James K. Boyce

Comment l’endettement et la fuite des capitaux ont saigné un continent

Dans La dette odieuse de l’Afrique, Boyce et Ndikumana révèlent le fait choquant que, contrairement à la perception populaire comme quoi l’Afrique ponctionne les ressources financières de l’Occident, le continent est en fait un créancier net du reste du monde. Le volume de la fuite des capitaux de l’Afrique est remarquable : plus de 700 milliards de dollars au cours des quatre dernières décennies. Toutefois, les actifs de l’Afrique détenus à l’étranger sont privés et cachés tandis que ses dettes extérieures sont publiques, dues par les peuples africains à travers leurs gouvernements.

978-2-35926-022-9

Price: $25.95 • £16.95 • €24.50 • CFA12500

Release Date: May 2013

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Giving to Help, Helping to Give

Tade Akin Aina & Bhekinkosi Moyo (Eds.)

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Giving to Help, Helping to Give
Tade Akin Aina & Bhekinkosi Moyo (Eds.)

The Context and Politics of African Philanthropy

In the past decade, the emerging narratives about philanthropy in Africa are about an increasingly confident and knowledgeable assertion of African capacities to give not only to help but also to transform and seek to address the root causes of injustice, want, ignorance and disease. The narratives are also about the questioning of the role and place of Africans in the world’s philanthropic traditions and what constitutes African specificities but also African differences and varieties.

978-2-35926-020-5

Price: $34.95 • £20.99 • €25 • CFA15000

Release Date: June 2013

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Wala bok ou l’histoire orale du hip hop au Sénégal

Fatou Kande Senghor

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Wala bok ou l’histoire orale du hip hop au Sénégal
Fatou Kande Senghor

Les adeptes de la grande famille du hip hop se désignent comme des poètes, des philosophes, des penseurs et surtout comme les meilleurs chroniqueurs de la société. Les fils et filles du hip hop donnent corps aux espoirs et espérances de cette société à travers des mots justes et forts. La version moderne du hip hop est née aux États-Unis dans les années 70, mais cela fait bien longtemps que sa forme griotique, de revendication, de contestation, de réunification existe en Afrique et dans le monde entier, à travers la musique des peuples.

ISBN 978-2-35926-015-1

Price: $34.95 • £20.99 • €25 • CFA15000

Release Date: June 2013

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WAPILC Quarterly

Journal of the West Africa Public Interest Litigation Centre

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WAPILC Quarterly
Journal of the West Africa Public Interest Litigation Centre

Volume 1, Number 1, 2009


WAPILC Quarterly seeks to bring together cutting-edge multidisciplinary ideas and expositions on Public Interest Litigation in the West Africa sub-region. The Quarterly is part of the research and publications mandate of the West Africa Public Interest Litigation Centre aimed at promoting human rights awareness and improving the rule of law and access to justice for citizens. It strives to provide a forum for legal practitioners, academics, national policy makers, non-governmental and intergovernmental organizations and the wider public on issues of human rights and public interest law. It will be published four times a year in English and in French.

ISSN 0850-3193

Release Date: January 2009

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Give Me Room to Move My Feet

Mildred Kiconco Barya

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Give Me Room to Move My Feet
Mildred Kiconco Barya

In 100 thought-provoking textually original poems, Mildred Kiconco Barya explores elements of time and space on the landscapes of memory, observation and experience at individual points and collective levels. The poet uses motion as a connecting thread for the seven parts of human experiences and livelihoods – revolving lives, stormy heart, before the sun sinks, the pain of tenderness, shame has a place, the shape of dreams, and until the last breath is drawn – to herald an inspiring collection of maturity and tenderness.

ISBN 978-2-35926-001-4 HB

Price: GBP10.95, USD17.50, €12.50, CFA7500

Release Date: June 2009

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A History of the Yoruba People

S. Adebanji Akintoye

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A History of the Yoruba People
S. Adebanji Akintoye

A History of the Yoruba People is an audacious comprehensive exploration of the founding and growth of one of the most influential groups in Africa. With a population of nearly 40 million spread across Western Africa and diaspora communities in Europe, the Caribbean, Latin America and North America, Yoruba are one of the most researched groups emanating from Africa. Yet, to date, very few attempts have tried to grapple fully with the historical foundations and development of a group that has contributed to shaping the way African communities are analysed from prehistoric to modern times.

ISBN 978-2-35926-005-2 HB

ISBN 978-2-35926-006-9 PB

Price: $64.95 • £40.99 • €48.50 • CFA25000

Release Date: January 2010

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Les Raisins du baobab

Ibrahima Amadou Niang

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Les Raisins du baobab
Ibrahima Amadou Niang

Les Raisins du baobab est un recueil de poèmes en quatre parties – Dakaroises, Terreaux d’Afrique, Sutura, et Un Élan d’Humanisme – écrit par l’auteur entre décembre 2002 et mai 2009, à des moments marquants de sa vie.

ISBN 978-2-35926-007-6 PB

Price: $17.50 • £10.95 • €12.50 • CFA7500

Release Date: March 2010

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The HerStory Project: Volume I

Anthonia Makwemoisa (Ed.)

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The HerStory Project: Volume I
Anthonia Makwemoisa (Ed.)

The HerStory Project is a stirring kaleidoscope of thirty-three exemplary women from different backgrounds, temperaments, passions, and achievements. The stories of these women, drawn from Botswana, Ghana, Ethiopia, Jamaica, Liberia, Nigeria, Senegal and Zimbabwe, challenge and move beyond long-held traditions of gender discrimination and cultural inhibitions to reveal individuals whose determination and self-belief have had tremendous impact on their livelihoods, communities and nations. These narratives redefine and delineate the contours of women empowerment and leadership in African communities, broadening the discourse to include the transformative power of the individual and her society.

Read excerpts and profiles of contributors

ISBN 978-2-35926-003-8

Price: $34.95 • £20.99 • €25 • CFA15000

Release Date: August 2011

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Des salafistes au pays des marabouts. Les islamistes, l’État et la société au Sénégal

Mame-Penda Ba

Connu pour être « le paradis des marabouts et des confréries », l’islam sénégalais connaît depuis la fin des années 70 des bouleversements majeurs, du fait essentiellement de l’émergence et de l’essor des activistes islamistes. S’opposant à la fois au système confrérique dominant considéré comme hérétique, mais aussi au système laïc hérité d’un Occident qualifié d’impie, ces derniers prônent l’instauration d’une « société véritablement islamique » au Sénégal.

ISBN 978-2-35926-009-0 PB

Price: $35 • £20 • €25 • CFA15000

Release Date: November 2011

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Small Enterprises & Entrepreneurship Development

Enyinna Chuta (Ed.)

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Small Enterprises & Entrepreneurship Development
Enyinna Chuta (Ed.)

The increasing numbers of college and university graduates from Africa's tertiary institutions and the declining prospects for jobs in the public and private sector have reinforced the importance of creating avenues for self-employment. But job creation exposes a serious gap in education policies, for basic skills in entrepreneurship are not taught in most tertiary curricula across the continent. This nineteen-chapter volume provides essential course text material for developing the field of entrepreneurship in tertiary institutions, thus addressing the issue of appropriate pedagogy critical for the emerging field of entrepreneurship development in higher education institutions in Africa. Drawing from Nigeria, West Africa and other parts of the developing world, the volume furnishes much needed empirical information to fashion out appropriate policies and projects within macroeconomic framework to nurture small and medium enterprises as a development tool.

ISBN 978-2-35926-014-4

Price: $35 • £25 • €30 • CFA15000

Release Date: March 2012

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My Life Has a Price

Tina Okpara

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My Life Has a Price
Tina Okpara

A memoir of survival and freedom

“My heart is pounding against my chest. I am having a hard time breathing and a hard time thinking. I cross the terrace. One step, one small step. Then another tiny step. Now I am on the lawn. The grass is cold and wet under my bare feet. A gust of wind pastes my green sweatshirt against my body. My long grey skirt sticks to my legs like the skin of a rhinoceros. My heart tells me to run, to run as fast as my legs can carry me, with all my might. But I can’t....”

ISBN 9782359260168

Price: $19.95 • £13.95 • €18 • CFA7500

Release Date: October 2012

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Ontologies, Values and Thought in Igbo World View

Damian Ugwutikiri Opata

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Ontologies, Values and Thought in Igbo World View
Damian Ugwutikiri Opata

The Age of the Internet has transformed our concept of time and space, juxtaposing the worlds of reality and the virtual in a criss-cross global fusion that has left us wondering what was life on earth like before now. The fluidity in communication across distance and the ease with which we connect to others across the globe have broken down social boundaries from class, race, and sex to intergenerational and intercultural lines. But the realities of our world remain, grounded in underlining perceptions of thought constructed and refined over the millennia in the societies, groups, cultures, and communities we emanate from or to which we are tethered or have been in contact.

ISBN 978-2-35926-008-3 PB

Price: $35 • £20 • €25 • CFA15000

Release Date: November 2012

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